Deciding to optimise your products in a very competitive market is most of the time a must and not an option. We have developed complex tools and analysis to help our partners decide on the optimum price range, understand the customers' decision making process and how package might affect sales.
- ImproveFit <conjoint analysis>
We can offer our clients the possibility to see how would the preference for a new product evolve, it one or more features of… Read more - MarketFit <simulated market test>
The simulated market test mimics what happens in the market, trying to replicate the real market experience for the customer. Read more - TrialFit <product test>
The main outcome of the product test is a better decision on the further development of the new product, based performance vs. expectations and… Read more - PriceSpan <pricing studies>
Options for pricing studies in Mercury Research range from identifying optimum price range in non-competitive context, in Van Westendorp methodologies to complex conjoint studies. Read more - PackDrive <package test>
Our PackDrive methodology allows you to assess the influence of launching a new package design in terms of purchasing intentions and obtain insights on… Read more - ExploreFit <concept test>
Our concept test offers the right measures to help clients decide worthiness of the new launch, based on norms appropiate for the client's company,… Read more
